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Top 10 Ways to Improve Your Site's Backlinks to your website are one of the main ingredient to getting a top 10 ranking in the main 3 search engines like Google, Yahoo and Msn. Within this article we list 10 top ways to improve your websites link popularity. Seven Things to Avoid When Looking For Link Partners Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: "Will this be a valuable resource to my readers?" How Link Pop Affects Your Website's Page Rank Link popularity, sometimes referred to as "Link Pop," plays a very important role in determining a website's visibility among the top returned search results. Your site's link pop will be determined by the quality, quantity, and relevance of the other websites that link to your page. Reciprocal and Non-Reciprocal Links… What's the Difference? Once your website is up and raring to go, it is important to start formulating a marketing strategy. The obvious goal is to attract as many visitors as you can. One of the best ways to do this is through a "Linking Campaign".