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chatterfox's Articles in PUBLICITY & PUBLIC RELATIONS

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PR’s Possession of the Internet I have read a very interesting article which features arguments on the true claim of online PR to the Internet. I have been writing about online PR for some time now, and somehow, I still confess that I have no idea how public relations first figured in the World Wide Web (WWW). Now that I’ve been enlightened, I think that it is better to step back a little and start the discussion on how PR ultimately claimed the Internet as its territory. Keeping Track of the Changes: PR on the Web Nearly every day, there are new discoveries that bring to mind how the Internet has changed a lot of our communication traditions. In its arena alone, the web offers a lot of ways for two or more people to communicate. Needless to say, the Internet is one of the fastest growing technologies, one that has obviously affected a lot of communication professionals, especially public relations practitioners. Has Online PR Grown Beyond Traditional PR? I have not been much of a computer geek myself. But for the past years, time has led me to use the computer more often than I ever imagined for me to “interact” with the world. If I would not do this, I would probably ended up becoming a hermit, distant from the technological advances in communications. All my friends, most of my close family members, and everyone that I know used the Internet to interact.