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Vincent Murphy's Articles in COPYWRITING

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  • How To Test Your Sales Copy
    You’ve got a website and it’s selling some copies of your product. You want to sell more, but how do you properly test the changes you make in order for you to know how you are improving your sales?

    Internet Marketers talk a lot about testing your sales copy and your website, but very few talk in detail about the methodology of this testing. It is very easy to get confused and undo the changes that were increasing sales!

    I remember when I was at school in my chemistry c...
 
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