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A Quick Guide To Making A Great Brochure What separates a good brochure from a great brochure that will result in a sale? Simply put, it's how effective you make your brochure. A brochure must contain more information than a business card but less information than the total sum of your website. 1. Get It On The Cover Your most important information should be on the cover - the user should not even have to open the brochure or take one to get the information. This is a very simple and basic rule yet one that is... How To Get Sales Leads At Trade Shows Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to be customers whom sales people get in touch with in many ways, several times before they jump into conclusions in buying and procuring the company’s prod...