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Promotional Items in Trade Shows Trade shows are flooded with prospective buyers and one has to think smart and innovative to grab the customer’s attention. A customer goes to a trade show to enjoy and look around at the interesting new options available. If you can generate curiosity among the customers with your product, they will definitely flock your stall thereby increasing your sales figures in the long run. Direct Mail Is an Effective Way to Distribute Promotional Items Many companies in UK are still using direct mail as a means of increasing brand awareness amongst their clients. It has in a way become an effective method to distribute promotional items to capture potential clients.