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Brand Awareness Basics Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per day. I’m not talking about the average Internet user seeing banner impressions… I’m talking about the typical citizen seeing billboards, TV commercials, email promos, branded coffee mugs, etc. And most of the ad impressions we see on a daily basis are not direct response promotions. A billboard on the highway is not necessarily placed to make us stop right then and there an... Seven Crucial Elements Of A Successful Web Presence There is more to an effective website than great looking graphics. In fact there are seven crucial elements every site needs to maximize profits. 1. Balanced Visual Appeal. – Of course your site needs to have a clean, attractive design. The Web is a visual medium and an ugly website is often the kiss of death. But your graphics should not distract attention from your marketing message. If your site is an online video game or movie promotion of course it’s ok to have a f...

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