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Tim Robertson's Articles in Design

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  • Six Essentials Things A Good Logo Design Must Have
    Most marketers are aware of the ingredients for a memorable logo design, and understand the value a well-designed logo can bring to a brand. They may overlook some important issues regarding legibility and practicality, however.

    The costs involved in developing a logo go beyond its initial creation. Trademarking, printing reproduction methods, and brand extension costs can increase substantially if the original design is not done properly. The following six essential thing...
 
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