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Susan's Articles in TRADE SHOW MARKETING


MARKETING RESEARCH (1)	BRANDING (1)
Booth Staff & Training (3)	Exhibits (2)
PUBLICITY & PUBLIC RELATIONS (1)	MARKETING MANAGEMENT (1)
TRADE SHOW MARKETING (6)

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Assessing Trade Show Sponsorships: Smart Move or Waste of Money? Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you're flooded with sponsorship opportunities. All sponsorship opportunities are valuable -- to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver. Begin at the Beginning: Secrets for Success You never get a second chance to make a first impression. Beginning well means you're half done. Once you've established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier. Make Some Noise: Seven Super Promotion Steps Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. Strong Arm Sales Stop Success Cold By engaging attendees in conversation, questioning and listening more than talking, and truly focusing on solving the attendee’s problems, you are far more likely to make a sale the attendee is satisfied with. Train your team to have a needs-focused approach... The Power of Podcasting: What Exhibitors Need To Know What's the most precious commodity in the world? The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of. Wagging the Dog : Plan Ahead for What Happens After the Show Preparing for post-show activities is one of the wisest decisions you can make..... By clearly deliniating your plan for after the show, you’ll be able to streamline your operation....., and maintain valuable business relationships. Key to this are....

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