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Susan's Articles in Booth Staff & Training

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Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know Look at the show floor. Check out the attendees. They look ordinary enough -- but they have secrets for successful selling. Dirty little secrets that they'd never tell anyone, not even under duress. These secrets are strong unifying factors influencing buying decisions. If you, as a smart and savvy trade show exhibitor, tailor your exhibit accordingly, you'll come away with higher sales every time. Show Me the Money: Maximizing Tradeshow ROI What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place. Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask Booth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor’s opinion of your organization.

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