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Susan Friedmann's Articles in Booth Staff & Training

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No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow There are lots of ways to improve your team's performance at tradeshows- It’s difficult to even count the myriad ways, what’s not difficult is to realize that some of these improvement methods come with hefty price tags. Don't despair. Here are 27 low or no cost ways to improve your next tradeshow. Back To School Supplies Like students, autumn is the busiest time of year for exhibitors. To do well booth staffers need to be prepared. It's time to do a little shopping! Booth staffers need a set of supplies. Here's what is required for tradeshow back to school: That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit Entertainment can make tradeshow exhibits more memorable. It helps exhibitors to get attendees talking after the show. Get to know, what entertainment options can motivate visitors who may have had no previous intention of visiting your booth, decide that they definitely have to stop by. By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows Fireworks are not an everyday event. Yet, even in this small window of opportunity exists the potential for profitability. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. This basic technology has been wowing spectators for a very long time, by presenting the same products and services in a way that's new and exciting.

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