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Scott Lindsay's Articles in Uncategorized

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PPC Advertising: Paving The Way Pay Per Click (PPC) Advertising is a sort-term marketing strategy. What I mean by that is when you use this strategy you are looking to ramp up site visitation and you are willing to use marketing capital to assist in the goal. When you stop using PPC advertising the result may be a decline in online sales. PPC Advertising = Short-Term Sales You need to understand the difference between long-term and short-term goals. The use of PPC or other advertising techniques is... Traffic Building: The Experience Sieve Driving traffic to your site may be a matter of simply knowing what you’re talking about. There is a high demand for experts. If you have learned a great deal about a certain subject you can bet there are those who want to tap into your knowledge base. You could charge others to use the information in the form of articles for payment. However, you might be short changing yourself if you have an online business you are marketing. Q: Why am I short-changing myself? A: ... Traffic Building: Build, Talk And Welcome Kevin Costner heard the now famous words, “If you build it, they will come,” in the movie Field of Dreams. He had the notion that he should build a baseball diamond in a cornfield. The passion grows until he abandons logic and builds a baseball field complete with lights and bleachers. The movie always leaves us with a feeling that we may be able to pursue a dream and it is in the pursuit of the dream that we will find success. The truth is the pursuit of the dream is a... Podcasts: Ecommerce On The Go Have you always wanted to try your hand at being a radio talk show host? Well, the Internet has made this possible for many online businesses through the use of podcasting. This new audio delivery method was discussed at the turn of the century and began to develop rapidly by 2004. The premise of a podcast rests in its ability to by syndicated through an RSS feed. In essence you can sign up for a podcast and the information is downloaded to a stand alone or portable listen... Audio Streaming: Reflecting Societal Changes The society we find ourselves in is filled with immediate connections. We can talk on a cell phone from virtually anywhere, we can instant message, text message and even send and receive images by phone. When websites are visited the end user may be less interested in learning all the fine points of a site than a computer user of even ten years ago. Because we are inundated with immediacy it is possible that audio streaming may be a perfect answer to how to keep visitors l... Site Promotion: 101 The subject of site promotion is a key part of online marketing. It does you no good if you build a beautiful site, but no one knows about it. If you are just starting your website you may wish to use some (or all) of the following techniques in your site promotion plan. Press Release – By providing a comprehensive overview of your site launch you may find suitable places in print and especially online where potential customers can read your material, but so can informa...

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