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Sam Miller's Articles in Measurements & Evaluation

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  • Measure Marketing Actions: How Well Are Your Advertising Methods Working?
    The capability of determining how effective are the activities involved in marketing and to prove that value to the bottom line of the company is more important than ever before for professionals in the field of marketing. Marketing personnel must be able to place quantification markers on the effectiveness of existing programs and to trace and judge the return on the investment made in marketing over a period of time in order to be able to document that the budgets for the ...
 
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