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Contextual Advertising - The Popular Internet Marketing Option There are different faces of Internet Marketing. Advertisers generally use the most relevant and beneficial advertising program to get maximum possible revenue or traffic onto their websites. Affiliate Marketing - Most Popular Way of Internet Marketing Affiliate Marketing is one of the popular forms of Internet Marketing, in which a seller or service provider provides authority to its subordinate affiliates to provide services or sell products on seller’s or service provider’s behalf. Effectiveness of Online Advertising The term online advertisement refers to ads served via the Internet coming in front of web surfers in form of banner ads or graphics embedded with websites.