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Peter Geisheker's Articles in COPYWRITING

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  • 8 Direct Mail Secrets For A Higher Response Rate
    To be successful with direct mail sales letters, there are several strategies you can use to increase response rates:

    1. At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter.

    2. When writing your sales letter, use a friendly conversational style. Do not try to write "corporate" where you use larg...





 
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