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How To Generate Leads With Postcards Businesses need to generate leads in order to survive. There are many different methods to generate leads, some more effective than others. Businesses owner know that creative advertising catches the attention of prospective clients, however, coming up with the most creative methods can be challenging at times. One method that is gaining in popularity is Postcards. This may seem a little unorthodox, after all, postcards are sent when you are on vacation, however when yo... How To Get More Sales By Offering A Guarantee One of the most powerful marketing strategies you can use to instantly increase sales is a strong guarantee. The reason why a guarantee is such a powerful sales tool is that it eliminates the risk a customer faces when doing business with you. It is like giving your customer an insurance policy to protect them against shoddy products or services. Think about it. One of the leading reasons why people choose NOT to buy a product or service is they are worried that if the pro... How To Easily Get Customer Testimonials Using customer testimonials in all of your marketing materials (sales letters, brochures, website, advertisements, etc.), is one of the most powerful marketing tools available. The reason why testimonials are so important and valuable in marketing is that prospects are much more likely to believe a customer testimonial that praises your product or service then they are to believe slick sales text written by the company that is advertising. Another reason why testimoni... Split Testing - The Most Powerful Marketing Strategy You Will Ever Learn Every business owner is looking for that golden marketing strategy that works like magic to grow their business. Well, I hope you’re sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing. “What the heck is split testing”, you ask? Split testing is the process of comparing the results (sales, leads, etc.) of one marketing piece against another marketing piece to see which generates the most... The Differences Between Great Marketing And Terrible Marketing As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is what I call, "me too marketing". "Me too marketing" is when a business creates a marketing piece (advertisement, brochure, sales letter, website, etc.) that looks and reads like an exact copy of their competition’s marketing. Instead of demonstrating why their product or service is unique and offers outstanding benefits, they say exactly what their competition says... How To Write A Guerrilla Marketing Plan Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company how to market a product or service to a specific target market and helps a company remain focused on its marketing objectives. A Guerrilla Marketing Plan is a condensed version of a corporate marketing plan. It focuses primarily on the most powerful income producing strategies needed to generate sales. While a Corporate Marketing Plan may be 20+ pages long and ... 8 Direct Mail Secrets For A Higher Response Rate To be successful with direct mail sales letters, there are several strategies you can use to increase response rates: 1. At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter. 2. When writing your sales letter, use a friendly conversational style. Do not try to write "corporate" where you use larg... Is Your Business Making These Mistakes When Customers Contact You? In this marketing article I would like to discuss the importance of presenting your business in a professional manner when customers and sales prospects contact you. The first thing I want you to do is think to yourself, "If I were a customer contacting my business, what would I think of this business? Would I think this is a friendly and professional business with great service or would I think it was unprofessional and a bit of a joke?" I ask you to go through this ex... Why Repetition Is So Important In Marketing In this marketing article I want to discuss one of the most important aspects of successful marketing – repetition. Successful companies use marketing repetition. Unsuccessful companies do not. As a marketing consultant, I speak with many businesses and there is one huge mistake that nearly all of them make in their marketing. They wrongly think it takes only one marketing piece to get a prospect to buy. They will send out one postcard or one sales letter or one email to a...

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