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Patsi Krakoff, Psy. D.'s Articles in Uncategorized

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Ten "New Rules" For Successful E-Newsletters Here are ten "new rules" that are shaping effective ezine content today. 1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Headlines that can appeal to a reader's desires on an emotional level will be more effective. "Insider secrets," "5 tips you can apply now to save time/money/energy," and "What they don't want you to know," are examples of titles that work beca... Ezine Mistakes: Avoiding The Delete Key If you are like me and many other busy professionals, you subscribe to several ezines and newsletters. Then, when you open up your Inbox, you quickly scan the titles and subject lines, and hit the delete key. Very few ezines actually get opened up and read. Ezine open rates are around 25-40%, and that's for the good ones! Of those opened up, only 11% are actually read thoroughly… meaning you have only a few seconds to make a good impression and deliver the promised goods (... Email Marketing Is Not Dead: Top 10 Reasons To Publish An Ezine Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive Here are ten reasons to publish an ezine: 1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish ... Internet Marketing On A Low Budget: An Open Letter Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are struggling to attract new clients and make money online. Dear Entrepreneur and Professional: First, let's address the issue of finances. I understand fully what it is like to in...

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