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Patsi Krakoff, Psy. D.'s Articles in MARKETING RESEARCH

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Searching For Clients? How To Research Using Keywords In a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. I wanted to know if they could find me by using the search engines, and I wanted to know who else they were finding as well. To do this research, I imagined what a potential client would type into a search engine. For my newsletter service business, I guessed that a pote... Searching For Clients? Search Like They Do... When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a web search using key words and phrases people use when searching for information about ezine publishing. I was pleased that my blog CoachEzines.com came up first and second for some terms in Technorati, and in the top 10 for some terms in Google. But I was disappointed that there were hundreds of articles on the topic of ezines in article dir...

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