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Patsi Krakoff, Psy. D.'s Articles

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Ten "New Rules" For Successful E-Newsletters Here are ten "new rules" that are shaping effective ezine content today. 1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Headlines that can appeal to a reader's desires on an emotional level will be more effective. "Insider secrets," "5 tips you can apply now to save time/money/energy," and "What they don't want you to know," are examples of titles that work beca... Ezine Mistakes: Avoiding The Delete Key If you are like me and many other busy professionals, you subscribe to several ezines and newsletters. Then, when you open up your Inbox, you quickly scan the titles and subject lines, and hit the delete key. Very few ezines actually get opened up and read. Ezine open rates are around 25-40%, and that's for the good ones! Of those opened up, only 11% are actually read thoroughly… meaning you have only a few seconds to make a good impression and deliver the promised goods (... Email Marketing Is Not Dead: Top 10 Reasons To Publish An Ezine Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy, accessible, inexpensive, instant, and interactive Here are ten reasons to publish an ezine: 1. Gain name and fame; become widely known as an expert in your field to people you might not ever see or meet. You establish ... Internet Marketing On A Low Budget: An Open Letter Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are struggling to attract new clients and make money online. Dear Entrepreneur and Professional: First, let's address the issue of finances. I understand fully what it is like to in... Searching For Clients? How To Research Using Keywords In a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. I wanted to know if they could find me by using the search engines, and I wanted to know who else they were finding as well. To do this research, I imagined what a potential client would type into a search engine. For my newsletter service business, I guessed that a pote... Searching For Clients? Search Like They Do... When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a web search using key words and phrases people use when searching for information about ezine publishing. I was pleased that my blog CoachEzines.com came up first and second for some terms in Technorati, and in the top 10 for some terms in Google. But I was disappointed that there were hundreds of articles on the topic of ezines in article dir... Top Ten Tips To Get The Most "People-Power" Out Of A Trade Show Or Networking Event 1. Be identifiable: Make sure your name badge is easily viewable to others. This may mean attaching it up near your collar or face, so that people don't have to look down your body towards your navel to find it at the end of a lanyard. Make sure it doesn't twist and dangle there back-side out where nobody can read your name. 2. Be identifiable, part 2: Use your own button or name tag in addition to the event name badge. Nothing wrong with overkill here. For this, we use ou... Discover How To Avoid The 10 Deadly Newsletter Sins Learn How to Grow Your Ezine List and Publish an Ezine that Gets Results Are you among the thousands of professionals who have a newsletter that doesn't get results? ... Do you struggle to get your newsletter out to clients and prospects on time every month? Yes? Then maybe you are guilty of committing one or more of the following deadly newsletter sins: 1. You spend hours surfing the 'Net, researching for an article, getting 'screen sucked' without any apparent valu... Tune Into What Customers Really Want Customer relationship marketing is powerful in theory, but troubled in practice. We need to take time to figure out how and why we are undermining our own best efforts. Perhaps we're overlooking the fundamental elements of a good customer relationship program. With the means to connect with customers easily, maybe we're rushing to cash in on the potential rewards, while forgetting the essentials of all relationships: intimacy and trust. Close examination reveals that re... Confessions Of A Reluctant Online Business Woman: How I Hired (And Fired!) A Spa*mer ! If you want a six-figure income sitting at your computer, working the hours you choose, doing what you love, then learn to market online the smart way. You may be like me. You've got a great service business - or a small business - and you decide you want to have "an online presence." You start with a website. Then you realize nobody is going to find you unless you do something to drive traffic. You used to drive "in" traffic to a job, now you're "driving traffic to" yo...

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