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Pat Marcello's Articles in Uncategorized

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List Building: Why Building A Great List Is Important If you've been online a while, you know the old saw: The money is in the list. It's true. Without a list behind you, you probably won't succeed. If you're new to this business, a list is a group of people who are interested in what you have to say These are people that signed up (and created your list) because you either gave them something of value or because you offered them a free report or for many other reasons. What's the first step to building this great list of ... Writing With A Bird's Eye View You're wondering about that title, aren't you? That's what writing good headlines is all about. You need to make people wonder where you're going with the idea. Uh-oh... I'm losing my focus! Ha! I just showed you what I want to discuss. Focus is keeping your eye on the ball. It's not writing about the optimal condition of golfing fairways when you're writing about an optimal swing. The fairway has nothing to do with the swing--the aim, the position of the ball, yes, ...