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Pat Marcello's Articles in Measurements & Evaluation

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  • Tracking: Don’t Leave Home Without It
    What if Jonas Salk hadn’t tested the polio vaccine? Or, what if Einstein never tested his theory of relativity? Do you think they would have been successful? In the science world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success.

    Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what ...
 
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