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Pat Marcello's Articles

  • List Building: Why Building A Great List Is Important
    If you've been online a while, you know the old saw: The money is in the list. It's true. Without a list behind you, you probably won't succeed.

    If you're new to this business, a list is a group of people who are interested in what you have to say These are people that signed up (and created your list) because you either gave them something of value or because you offered them a free report or for many other reasons.

    What's the first step to building this great list of ...
  • SEO 101
    When you hear the term “search engine optimization,” do your eyes glaze over? I know mine used to, until I studied the practice intensively. I don’t know everything, and quite frankly, I don’t think it’s possible. SEO is like sticking your finger into a pile of mud and pulling out a diamond. Nobody online today knows what the search engines’ algorithms are exactly and even if someone did, the knowledge wouldn’t last because the search engines are changing all the time.

    But...
  • Be Above The Fold
    I make my living as a writer for print publication. Though I’ve been writing books of late, my first jobs were with newspapers. Do you know the very best thing that could happen to a freelancer?

    Let me tell you.

    I used to dance the hula when my article made it “above the fold”! That meant that my incredibly vibrant words (well, okay… interesting words, maybe?) were on the front page, and that my article would be one of the first things anyone who picked up that newspape...
  • Writing With A Bird's Eye View
    You're wondering about that title, aren't you? That's what writing good headlines is all about. You need to make people wonder where you're going with the idea. Uh-oh...

    I'm losing my focus!

    Ha! I just showed you what I want to discuss.

    Focus is keeping your eye on the ball. It's not writing about the optimal condition of golfing fairways when you're writing about an optimal swing. The fairway has nothing to do with the swing--the aim, the position of the ball, yes, ...
  • Want The Best Advertising Bang For Your… Free?
    New marketers often come online, hoping to make their fortune, but the success rate is slim. According to Ken McArthur at AffiliateShowcase.com, it’s only 5%. The reasons for that difference between the successful and the unsuccessful are myriad, but one reason is that folks don’t advertise enough or in the right ways. Did you know that there are some great free ways to get all the visitors you need?

    The best free advertising online today comes from three distinct practice...
  • Do You Have The Millionaire Mind?
    Wow!

    I just finished reading T. Harv Eker’ s Secrets of the Millionaire Mind. I searched for the book and couldn’t find it in our bookstores, so I went to Amazon.com and got a copy. I was astounded when the book arrived–-in a dust jacket, signed by the author.

    OK. I’m an author and I sign a lot of books, but when I see signed books from other writers, I really treasure them. I have a whole shelf, but I digress. I really want you to know what a great book Secrets of the ...
  • Tracking: Don’t Leave Home Without It
    What if Jonas Salk hadn’t tested the polio vaccine? Or, what if Einstein never tested his theory of relativity? Do you think they would have been successful? In the science world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success.

    Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what ...

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