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Mat Kelly's Articles

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  • Inventive Uses For Your Trade Show Accessories
    When shopping for trade show displays, save money on your overall budget by choosing trade show accessories that stretch your marketing dollars. Table top displays, literature racks and portable projection screens are all products that can be used after the trade show to enhance your office environment or used in other ways.

    As you purchase your trade show booth, you will find offers to purchase additional items to make your space more efficient, more organized or more app...
  • Effective Marketing On A Shoestring Budget
    There's only a small percentage of businesses in the marketplace with the firm brand recognition associated with Oprah, Microsoft, McDonald’s, Starbucks and Amazon.com. While the hefty marketing budgets of these behemoths is impressive you can promote your company and get your piece of the pie with a considerably smaller - even miniscule - budget. From networking to low-cost trade show displays, there are low-cost and effective alternatives to traditional marketing strategies...
  • Generate Traffic, Boost Sales With The Right Trade Show Graphics
    After choosing the style for your trade show display, the next most important part of creating your signature space is creating trade show graphics that will make prospects stop in their tracks.

    The graphic elements of your trade show display are as essential to getting results as the paint on an artist’s canvas. There are many creative directions you can go with this idea, and many of your competitors will default to using the company logo for their graphic because it’s e...
 
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