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Marty Foley's Articles in MONETIZING WEB SITES

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  • Boosting Web Site Conversion Rates: A Commonly Overlooked Key To Online Marketing Success
    A common myth is that the best way to sell more from a web site is to increase traffic. While it's certainly true that no site can succeed without traffic, and increasing it is a good thing, it's not the most efficient, least expensive way to crank in more sales from your web site.

    A smarter approach is to increase the value of existing site traffic, by boosting conversion rates.

    If your web site exists to make you money, its success largely hinges on how well it motiva...
 
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