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Increase Your Profits With A Marketing Calendar Here's a tip for systemizing and increasing the profits of virtually any business: Create and use a marketing calendar. As P.T. Barnum reportedly said, "Without promotion something terrible happens: Nothing." Since marketing is one of the most critical components of business success, a marketing calendar helps ensure that time is regularly set aside for it. Just as with money, if time isn't budgeted properly it's more likely to be wasted or spent on less important thing... Do You Make Your Prospects And Customers Jump Through Hoops? Picture this: Your prospect has just learned about one of your products or services, and is now ready to buy from you. How you handle the next critical step can make or break the sale. Always keep in mind that most consumers are understandably wary. They won't hesitate to abandon an intended purchase if they encounter doubts or inconvenient snags in the process. I invite you to do a bit of honest self-examination when considering the following tips, since problems in th... Boosting Web Site Conversion Rates: A Commonly Overlooked Key To Online Marketing Success A common myth is that the best way to sell more from a web site is to increase traffic. While it's certainly true that no site can succeed without traffic, and increasing it is a good thing, it's not the most efficient, least expensive way to crank in more sales from your web site. A smarter approach is to increase the value of existing site traffic, by boosting conversion rates. If your web site exists to make you money, its success largely hinges on how well it motiva... Can You Really Become A Marketing "Genius"? Effective marketing is vitally important no matter what business you're in. Consider what marketing expert Jay Abraham said about a vital key to marketing success: "Anyone can become a virtual marketing genius equivalent by doing one simple thing: testing." In other words, learn how to test various elements of your marketing to find which of them really work - and which don't - and you can learn how to market effectively. Notice that Jay did not say that by testing anyo...

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