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Marcia Yudkin's Articles

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Domain Names And Toll-free Numbers: A Profitable Link A few months ago, I turned down a naming assignment from a company seeking a business name that would correlate with a domain and a toll-free number, both currently available. Impossible, I thought. Nope, not impossible if you know how to go about it, says Bill Quimby of TollFreeNumbers.com. The key is to find the vanity phone number first, Quimby says, and there are many more available toll-free numbers that spell out something related to your business than you would imag... Naming Can Change Perceptions A few Hollywood movies aside, the field of mathematics doesn't have much glamour or star quality associated with it. And for most people, it doesn't carry the ring of fun, either. "Math Club" sounds more like a refuge for smart misfits than like a gathering that either kids or adults would be clamoring to join. Karen Treber of Frostburg, Maryland had these sorts of images in mind when she wanted to help boost math scores at her sons' school. "Coming up with a cute name was... Writing Effective Catalog Copy Or Web Copy Can Be Fun! Once you learn a few fundamental principles and techniques, writing persuasive catalog copy, web copy or product descriptions for printed brochures or sales sheets becomes an easy, enjoyable process. Step 1. List features and benefits, then connect them. If you've read anything about copywriting, you've heard about the importance of including the benefits of products as well as their features. For instance, when you say your widget is a 2-inch pink plastic paperclip, yo... Tag Line Calisthenics A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere - in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places. Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper. First, you'll undoubtedly noti...

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