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Mac McIntosh's Articles


Direct Sales (1)	Staffing & Out-Sourcing (1)
Measurements & Evaluation (1)	Lead Generation (3)
Print (1)	MARKETING MANAGEMENT (1)
SALES & SALESMANSHIP (1)

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B-to-B direct mail: Don’t get lost in the details While choosing a list for B-to-B direct marketing, focus on the important things—such as results. Stop worrying about the unimportant details. Also be sure to determine the objective of your direct marketing with your list and offers supporting your objective. B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off How to show that the money and resources invested in the company's business-to-business marketing activities are really paying off? It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how. B2B Marketing: Drive Leads & Sales With A “Get It Done” Attitude While thinking how to make your marketing perfect think what constitutes being good enough, and how to get it done sooner rather than later. No one would respond to your business-to-business marketing if it doesn’t reach them in time. B2B Sales Lead Generation Investment: Match Your Demand Generation Programs To Your Sales Needs Unfortunately, companies, corporations, and firms waste billions of dollars each year on fulfilling and following up on marketing responses, and to determine which sales leads are qualified and ready for sales attention. Learn how to match your demand generation programs with your sales needs. B2B Sales Lead Management: 8 Tips for Selecting a Sales Lead Management Service Hiring a sales lead management company that understands the importance of properly managing, developing, identifying and distributing qualified sales leads to your direct salespeople, dealers, reps or distributors is highly important to your business's success. Follow these 8 tips and prosper. B2B Sales leads success checklist You’ve spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. How you handle B2B sales leads once you get them makes the difference between a happy sales team and new customers or an unhappy sales team and lost sales. Qualified Lead Generation: 4 Steps to Qualifiying Your B2B Marketing Generated Sales Leads If qualified lead generation in a business-to-business marketing-for-leads program is to succeed, marketing, sales and corporate management must share a unified definition of qualified sales leads. This definition is different for each company, so you must complete these 4 steps toward lead success. Sales Leads: Maximize Your Sales From Longer-Term Sales Leads Your business to business sales leads development process may be costing your organization big bucks in lost sales. Learn how to transform your business into a profitable money-making machine. Discover how to capture and nurture three-quarters of the sales lead market? Targeting Your B2B Lead Generation Efforts When searching for prospects to buy your products or services, you want to find those companies who have a problem for which you have the solution. The methods you use in finding and contacting those companies will determine if your business-to-business lead generation efforts will be a success or a failure.

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