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Linda Musgrove, the TradeShow Teacher's Articles in Show Strategy

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  • COMPETITIVE INTELLIGENCE SMARTS
    Understanding what your competitors are doing NOW and where they are HEADED is what Competitive Intelligence is all about!

    From the smallest of businesses running from a home based office, or even from your laptop at Starbucks, to the largest corporate giants in the world, Competitive Intelligence IS A MUST! This data should be used as the driving force for your Advertising, Marketing, Pricing, Management Planning, Mergers and Acquisitions, R & D and of course your Trade Shows!
 
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