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Linda Musgrove, the TradeShow Teacher's Articles in Promotions

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  • SELECTING A SUPER TARGETED PROMOTIONAL ITEM
    There are a gazillion promotional products on the market and it may seem like a daunting task to select the "right one"; make sure you get the highest ROI possible for your promotional item purchase by first defining your Target Audience and secondly, setting Goals and Objectives for your Trade Show Exhibiting and Marketing initiatives!
  • TOP 10 PROMOTIONAL ITEMS FOR TRADE SHOWS
    Are you like most Trade Show Managers; you can't wait to get to the part of planning for a show where you can start thinking about all the cute and funny “give-aways” you can hand out in your booth?! Yeah, I thought so - that’s exactly why I am providing you with some planning questions and guidance to make sure your selection is linked to your objectives!





 
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