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Linda Musgrove, the TradeShow Teacher's Articles

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MARKET SEGMENTATION AND THE EFFECTS ON YOUR TRADE SHOW EXHIBITING Market Segmentation is the act of defining and targeting your marketing mix and product development to reach a very distinct group of buyers that need or want your products and services already; these buyers are very "EASY TO SELL" your valuable business offerings to! COMPETITIVE INTELLIGENCE SMARTS Understanding what your competitors are doing NOW and where they are HEADED is what Competitive Intelligence is all about! From the smallest of businesses running from a home based office, or even from your laptop at Starbucks, to the largest corporate giants in the world, Competitive Intelligence IS A MUST! This data should be used as the driving force for your Advertising, Marketing, Pricing, Management Planning, Mergers and Acquisitions, R & D and of course your Trade Shows! SIMPLIFYING THE SELECTION OF A POP UP TRADE SHOW DISPLAY Limited budgets and BIG ambition are common for most businesses and particularly noticeable for those exhibiting at Trade Shows! Management and the "Bean Counters" don't understand the importance of having a luxurious Booth Display for representing the company at Trade Shows; lucky for you Pop Up Displays have come A LONG WAY over the years, providing you with a big bang for your buck and the ability to impact the attendees mind by projecting an impressive image. TABLE TOP TRADE SHOW DISPLAYS 101 Once you've taken the time to understand "who" you should be marketing to and have researched the appropriate shows to exhibit at, you will need to be certain that you are making an impact on the attendees' mind through your messaging, booth staff and Trade Show Display. SELECTING A SUPER TARGETED PROMOTIONAL ITEM There are a gazillion promotional products on the market and it may seem like a daunting task to select the "right one"; make sure you get the highest ROI possible for your promotional item purchase by first defining your Target Audience and secondly, setting Goals and Objectives for your Trade Show Exhibiting and Marketing initiatives! TOP 10 PROMOTIONAL ITEMS FOR TRADE SHOWS Are you like most Trade Show Managers; you can't wait to get to the part of planning for a show where you can start thinking about all the cute and funny “give-aways” you can hand out in your booth?! Yeah, I thought so - that’s exactly why I am providing you with some planning questions and guidance to make sure your selection is linked to your objectives!

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