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Larry Baltz's Articles in MARKETING PROFESSIONAL SERVICES

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Profitable Pay-per-Click Advertising in 6 Easy Steps Pay-per-click advertising is not a guaranteed profit center for every business. But for a minimal investement, any business owner can accurately evaluate its validity as a marketing strategy A 5 Step Marketing Process to Catapult Your Business Are you just hoping for successful marketing results….or are you willing to do whatever it takes to make it happen? Follow these 5 simple steps and it will happen for you. The Power of a Postcard Postcards are powerful marketing weapons because they’re economical, flexible, and highly effective. Use them in your marketing strategy and grow your prospect and client base. 6 Tips to Significantly Improve Your E-mail Response Is there anything you can do to improve your e-mail response rates? Absolutely. You can significantly improve your deliverability, open rates and number of responses by addressing three key issues: 1) getting past the spam filters 2)attracting your reader’s attention with a value-focused subject line and 3) offering an e-mail that is short and succinct. Follow these guidelines and you can make it happen. Web Site Success: What Works - Strategy or Blind Luck? There is no magic bullet for marketing your web site. But common sense and a few proven techniques can definitely maximize your opportunities for higher rankings and traffic. How to Make Money with Voice Mail Voice mail can be an integral part of a successful marketing strategy. Use it wisely and you will definitely increase your prospect and client base. 8 Secrets to a Profitable Trade Show Trade shows can be one of the most productive and profitable means for promoting your company and your products. But it takes more than just managing booth space. Follow these guidelines and you’ll see great results. Creative Marketing with Postcards Postcards are so cost-effective they can be a high-frequency weapon. And because they are 6 times more likely to be read that a direct mail letter, they are also a high-impact weapon. A high-frequency and high-impact weapon is one that will be extremely effective in the marketplace. How to Guarantee That Your Direct Mail Pieces Get Opened If you want to get a much higher "open" rate on your mail pieces, consider using Camel Mail. It is an envelope with something inside that creates a “hump”, resembling that strange looking desert animal. That's called Camel Mail. A Name Badge is a Valuable Tool at a Networking Event Don't settle for looking like everyone else when you attend a business networking event. Name tags are a great way to stand out. The possibilities for creative name badges are unlimited. Just keep the focus of the message on a benefit to your prospects. Effective Marketing with Newspaper Headlines Why not put your prospects in the headlines of the paper and mail them a copy? A headline in the paper is a chance for your prospect to have some fun while you emphasize your value. What better way is there to get their attention? It's a lot easier to do than you might think. Large Mail Will Open Your Prospects' Eyes Your goal is to get your prospect to notice your mailing and open it, isn’t it? With the piles of mail everyone receives, it’s hard to get past the junk and the legitimate mail. You’ve got to do something to make it stand out. Gigantisizing your mail just might do the job. Marketing in Strategic Locations: Leave Your Literature Where Your Competitors Aren't Consider out-of-the-ordinary places for your literature, anywhere your prospects might be. I guarantee you won’t find your competitors there. It might be the perfect place to find clients. Creative Ideas Generate More Prospects Creative ideas will help you get noticed in the marketplace. Creativity isn’t magic, it’s simply trying something different and out-of-the-ordinary – something that your competitors aren't able to do or aren't willing to do. Use your “thinking skills” in your marketing plans and you will definitely increase your prospect base. A Valuable Marketing Weapon That Costs You Nothing You can give away valuable FREE information to your prospects and clients? Truly, for FREE. You don’t have to pay for it or pay anything to produce it. It’s yours as long as you know where to get it. Creative Marketing Will Grab Your Prospects' Attention How can you compete with big brands and well-known competitors in your market? You simply don’t have the resources that they have at their disposal. Your only hope is to battle them on the fields where you have a distinct advantage. Here is where you can use your most effective combat weapons – creativity and imagination. Powerful Networking with an Effective Introduction A snappy Introduction can be one of your most powerful networking tools. Learn how to craft a great one and use it to gain prospects and clients. Marketing With Your Mouth Not only is public speaking a wonderful way to grow your confidence and self-esteem, it can also be a valuable way to get prospects. Speaking in front of an audience is not an easy task, especially for someone who has never done it before. But it is a skill that can be learned and is an extremely valuable marketing tool if used properly.

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