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Kim Klaver's Articles in SALES TRAINING

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  • What's Bias Got To Do With It?
    Interesting people have opinions and beliefs that they they feel strongly about.

    Let's call these biases, especially when talking about theirs. Hehe.

    Bias: A preference or an inclination, especially one that inhibits impartial judgment.

    What does this mean for you marketing a product you love?

    1. Everyone doesn't have the same biases you do. And they like their biases just as much as you like yours.

    2. If you continue to try to force everyone to convert to your...
 
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