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Kim Klaver's Articles in INTERNET MARKETING

  • The Good Stuff Is In The Tail...
    So says the author of best-selling business book, The Long Tail: Why the Future of business is selling less of more.

    In the image, basic 'for everyone' stuff is on the left, and the specialty goods peter off to the right - into a long tail.

    Here's why should you care about this.

    Do you have any special interest? Are you an audiophile, or you love tennis, are you a pianist, or is your health your number one priority?

    Would you, as an audio nut, buy your audio equip...

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