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Kim Klaver's Articles in ADVERTISING

  • Guess Who Ford Motor Just Quit Selling To...
    One of the very hardest things for a marketer of any kind to accept is that not everyone will buy their product, no matter how great they think it is. And even if someone else believes it's fabulous too, that doesn't mean they'll buy.

    I play tennis not golf. So no matter how stunning the new clubs are that Tiger himself uses, I won't buy. I don't do golf. So you're better off to save your energy and find someone who DOES love golf. As obvious as this sounds, it's almost im...

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