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Kevin Nunley's Articles in COPYWRITING

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  • The Problem With Those Long Web Site Letters
    I'm seeing a big return to L-O-N-G web site sales letters. Many are 3,000 to 6,000 words long (that's 10 to 20 pages on a word processor).

    Site after site are featuring these long sales letters on their home pages. Most follow the same formula and some appear to be turned out by a fill-in-the-blank letter generation program.

    Of course the big question is, do they work? In the days before the Internet, regular direct mail sales letters were often six pages or more. These...
 
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