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Ken Snodin's Articles

  • What Is Marketing Communications?
    If you work in a medium size or large organization then chances are that you would have heard the phrase 'marketing communications'. It is the department that deals in handling all communications for the company. Depending on the kind of company and the industry they are in, this department is sometimes called the corporate communications or the product marketing division at times.

    Marketing communications is nothing but the science and art of communicating information tha...
  • How Digital Stock Photos Mean Sales For You
    Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee.

    Digital photos are taken with digital cameras and can be easily modified and edited with the appropriate software. These photos are used by advertisers who know that a good picture can translate into product sales. No one knows just why hum...

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