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Why Participate In A Trade Show At All? Trade shows are an excellent opportunity for your business to get concentrated exposure in front of a targeted audience. Asking the right questions about the trade show to make sure the event is a good fit for you and your company, the appearance of your trade show display, and how you decide to set up your space will all determine whether the trade show is a wise investment for you. If your company or organization is only half-heartedly considering participation in a trad... You’re At The Trade Show – Now What? Every last detail has been attended to and you’re standing in the front of your trade show display waiting for the show to open. Are you ready or will it just be another exercise in futility? Let’s take a look at what can happen. The first day starts off like a house fire and some of your best, long-term customers come by to see what’s new (and believe me, they’ll be scouting out what’s new with the competition as well). You have a good visit with these customers but no...

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