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Jim Deady's Articles

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You’re At The Trade Show – Now What? Every last detail has been attended to and you’re standing in the front of your trade show display waiting for the show to open. Are you ready or will it just be another exercise in futility? Let’s take a look at what can happen. The first day starts off like a house fire and some of your best, long-term customers come by to see what’s new (and believe me, they’ll be scouting out what’s new with the competition as well). You have a good visit with these customers but no... Why Participate In A Trade Show At All? Trade shows are an excellent opportunity for your business to get concentrated exposure in front of a targeted audience. Asking the right questions about the trade show to make sure the event is a good fit for you and your company, the appearance of your trade show display, and how you decide to set up your space will all determine whether the trade show is a wise investment for you. If your company or organization is only half-heartedly considering participation in a trad... Make An Impact With Your Trade Show Display Graphic Images So, you’ve decided on the trade show display you think will best represent your company. And after deciding on the model, the trade show graphics you select are the next most important element to help you really stand out at a trade show – your graphics. Just as you want your trade show display materials to be as professional as possible, you want your trade show display graphic images to be as bold, clean and powerful as possible. The steps to achieving this are quite sim... Choosing The Right Tradeshow(s) Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (mor...

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