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James Copper's Articles in SMALL BUSINESS START-UPS

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Basic Marketing Requirements For Your New Business Having a product or services, a kind of website and lots of enthusiasm is simply not enough to ensure that your small business succeeds. There are certain necessary basic marketing mechanisms you need to put in place to ensure that your business is around for a long time. A simple template based website might be sufficient but you should ensure that it does the job perfectly. This means someone other than you will have to test it to see that all the links work and that nav... Drawing Up A Successful Small Business Marketing Plan Every small business owner dreams of drawing up a good marketing plan, implementing it and seeing revenue increase. It is worth taking a look at the elements of a strategically relevant plan that is detailed enough for the business person to assess the suitability of a large number of available marketing tactics appropriate to the business concerned. There are seven key areas involved when it comes to creating a strong and efficient marketing plan for your business. 1. Vis...

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