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James Copper's Articles in SALES & SALESMANSHIP

  • Market Yourself In Order To Market Your Business
    A terrific, sure fire way to promote your business optimally is to become an expert. For some reason the public and the media just love experts. Believe it or not even experts on obscure subjects such as termites or sports injuries become celebrities once they have been identified as experts. You should make the most of phenomenon and set yourself up as an expert in your field. The reward will be increased sales of your products and services.

    There are a number of ways to ...
  • The Relationship Between Marketing And Sales
    When comparing marketing with sales and considering how they relate to one another I always think of the medium sized business where I had my first job. The marketing department people were serious and analytical, always busy with statistics and campaigns and meetings. The sales people were breathless, always on the go, always on the phone or going to meet customers, always on the cusp of some enormous deal, some magic sale that would catapult the company’s turnover way over ...

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