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James Copper's Articles


Podcasting (1)	Release Distribution (1)
Executive Gifts (1)	Blogging (1)
SMALL BUSINESS START-UPS (2)	SALES & SALESMANSHIP (2)
ADVERTISING (1)

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Basic Marketing Requirements For Your New Business Having a product or services, a kind of website and lots of enthusiasm is simply not enough to ensure that your small business succeeds. There are certain necessary basic marketing mechanisms you need to put in place to ensure that your business is around for a long time. A simple template based website might be sufficient but you should ensure that it does the job perfectly. This means someone other than you will have to test it to see that all the links work and that nav... Big Business Has Discovered Mobile Advertising Marketing to customers via mobile phones has come on in leaps and bounds. Finally the mainstream marketers who promote the largest firms in the world have cottoned onto mobile marketing, which is a sure sign that it has come of age. The development of Short Message Service SMS technology, or text messaging as the technique is more commonly known, has advanced dramatically in recent years. This has allowed SMS to dovetail with other computerized technology and making test mess... Drawing Up A Successful Small Business Marketing Plan Every small business owner dreams of drawing up a good marketing plan, implementing it and seeing revenue increase. It is worth taking a look at the elements of a strategically relevant plan that is detailed enough for the business person to assess the suitability of a large number of available marketing tactics appropriate to the business concerned. There are seven key areas involved when it comes to creating a strong and efficient marketing plan for your business. 1. Vis... Effective Marketing Tools The Press Release Used for communicating directly with consumers, press releases have become effective marketing tools that can be found throughout the Internet on websites, search engine listings or in emails. In the past, press releases have been strictly used to communicate between public relation firms and the media in order to promote their products, celebrities or events. Similarly, businesses are now creating their own press release to promote their services. When a press release is ... Market Yourself In Order To Market Your Business A terrific, sure fire way to promote your business optimally is to become an expert. For some reason the public and the media just love experts. Believe it or not even experts on obscure subjects such as termites or sports injuries become celebrities once they have been identified as experts. You should make the most of phenomenon and set yourself up as an expert in your field. The reward will be increased sales of your products and services. There are a number of ways to ... Podcasting A Modern Day Marketing Tool Podcasting is one of the newest and most unique methods of Internet marketing used to attract customers to products, businesses and services. Through emails, websites and podcast directories, thousands of Internet users receive podcasts each day and are persuaded to purchase the services or products being marketed through them. The Internet is quickly becoming the most popular media outlet and businesses are spending less money on television and radio advertisements since ... The Advantages Of Small Business Blogging A personal online journal related to your business, a blog is a great, informal way of updating customers. Blogging can make your customers relate better to you on a personal level and is a great way to set yourself apart from the group of small and home based businesses crowding the Internet marketing scene. Tracked by search engines, your blogging information can be accessed not only by your current customers, but also by consumers browsing the web for the services or produ... The Relationship Between Marketing And Sales When comparing marketing with sales and considering how they relate to one another I always think of the medium sized business where I had my first job. The marketing department people were serious and analytical, always busy with statistics and campaigns and meetings. The sales people were breathless, always on the go, always on the phone or going to meet customers, always on the cusp of some enormous deal, some magic sale that would catapult the company’s turnover way over ... Why Give Business Gifts? There are a number of reasons why giving business gifts should form part of your marketing strategy. If you are dubious about the marketing value just think how many hundreds of thousands of often very expensive gifts are given away by companies every year. They are certainly not doing it from a misplaced sense of altruism. They give away inexpensive promotional items or valuable executive gifts because of certain benefits that accrue to their companies. Firstly, giving aw...

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