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James Copper's Articles in ADVERTISING

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  • Big Business Has Discovered Mobile Advertising
    Marketing to customers via mobile phones has come on in leaps and bounds. Finally the mainstream marketers who promote the largest firms in the world have cottoned onto mobile marketing, which is a sure sign that it has come of age. The development of Short Message Service SMS technology, or text messaging as the technique is more commonly known, has advanced dramatically in recent years. This has allowed SMS to dovetail with other computerized technology and making test mess...





 
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