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James Brausch's Articles in Design

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  • Marketing Study: Background Color vs. Profitability
    I’ve had this study on the back burner for ages and finally decided it was time to check it out. Here’s the deal… Tons of marketing “gurus” tell you that the best way to sell something is with a sales letter. I’m not disputing that (at least not in this study). These “gurus” then tell you that you should set up a one-page web-site that simulates a piece of white paper against a _____ background. That blank is what has been bothering me for awhile. Here’s why…

    I keep seeing...





 
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