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James Brausch's Articles in COPYWRITING

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Discovering Words That Are Guaranteed To Sell Many folks have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with Glyphius, but I thought I would list a few that I have discovered. First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. The lowly period. Putting that dot at the end of each line of your ad copy has an amazing 76% positive correlation with profitability.... Long Copy Sucks And Other Heresies I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site's sales letter was 1.8 pages. The average length of the unprofitable site's sales letter was 2 pages. Shorter ad copy was more profitable on average than long copy. Of course that is heresy. Many, many famous copywriters swear by long copy. Still… the study was valid and it is a fact… known profitable sites had shorter copy than known less profitable sites...

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