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James Brausch's Articles

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Two Factors Guarantee Success I’m a big proponent of statistical analysis. You also know that I believe in “taking action”. The combination of taking action and using good data to guide decisions are the two most important keys to success… in anything you do in life. It's that simple. Do you employ those keys to success? My observation is that most people approach business….or their life like they are playing the party game, “Hit the Pinata”. You know, the game where a blind folded, stick wiel... Real Learning By Doing... A Marketing Internship Some people learn best by reading text... others by listening to audio. Most do well with video and excel even more with a live interactive group teaching environment. Mentoring programs have become very popular recently with that realization. Why beat your own path when you can hire someone who has already been down that path to be your mentor? The cost is often nominal in comparison to the benefits. There is a huge demand today to start your own Internet business. Every... Discovering Words That Are Guaranteed To Sell Many folks have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with Glyphius, but I thought I would list a few that I have discovered. First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. The lowly period. Putting that dot at the end of each line of your ad copy has an amazing 76% positive correlation with profitability.... Impressions, Clicks, Leads, Sales Recently someone asked a question that made me realize that most folks haven’t been around the 'net as several models for selling advertising were attempted. This primer should help everyone understood all of the terminology that goes into selling advertising. Let’s start with the word “impressions”. This is a model of selling advertising where you pay for each person that sees an ad. So in television and radio, they periodically do surveys to try to figure out how many pe... Basic Internet Marketing 101 To have a successful Internet business, you need only three things: 1. Product 2. Copywriting 3. Traffic It really is that simple. If you have those three things… competently performed, you will have a succesful, profitable Internet business. Let’s talk about competency in each of those three areas and how you can quickly master each one. Product You need a product that people want. Don’t fall in love with a product just because you think it’s cool. I’ll go into... Interesting Preliminary Results On Headlines Soon, I’ll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so. The sample size is small (3 sites), but all three split tests agreed on the following factors: 1. Blue (#000080) is winning over black by a small margin on all three sites. I hadn’t expected that. I use dark blue just because I like it and the large study showed that any dark... Split Testing Sucks And Other Heresies Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. Let’s step through it. First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links? Once you have decided your desired outcome, you must find a way that OTHER PEOPLE’S sites can be measured for that outcome. That... Pushing Traffic From Content Sites To Sales Sites One of the most effective methods of getting traffic to a sales page is very well-known within Adsense circles (used to send traffic to Adwords advertisers through the Adsense program), but not as well known for traffic generation directly to sales letters. That method is the content site. There are literally thousands of people making a living online by simply creating content sites, placing Google Adsense code on those content sites and collecting a check from Google eve... Long Copy Sucks And Other Heresies I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site's sales letter was 1.8 pages. The average length of the unprofitable site's sales letter was 2 pages. Shorter ad copy was more profitable on average than long copy. Of course that is heresy. Many, many famous copywriters swear by long copy. Still… the study was valid and it is a fact… known profitable sites had shorter copy than known less profitable sites... Marketing Study: Background Color vs. Profitability I’ve had this study on the back burner for ages and finally decided it was time to check it out. Here’s the deal… Tons of marketing “gurus” tell you that the best way to sell something is with a sales letter. I’m not disputing that (at least not in this study). These “gurus” then tell you that you should set up a one-page web-site that simulates a piece of white paper against a _____ background. That blank is what has been bothering me for awhile. Here’s why… I keep seeing... Study Proves That Headline Length Can Impact Profitability! Recently, I monitored an interesting discussion in one of the forums about the length of headlines on sales pages. Some of the posters were in favor of longer headlines because they communicated more information and had a better chance of catching the interest of the prospect. Other posters claimed that some headlines were so long that they were confusing. Some even claimed that they would take away your breath if you attempted to read them aloud. One poster thought that very...

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