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Gary Klingsheim's Articles

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Is Mobile Web the Final Frontier? It would be accurate to say that the mobile Web is the latest final frontier, but we know that technology will continue advancing and the vocabulary (as well as the tools) will continue evolving. An Introduction to Web 3.0 People are still trying to make the most of the new-and-improved features that came out in Web 2.0, and here we are all talking about Web 3.0 and even newer and more improved features. All the affiliated technologies (computers, communications, etc.) continue an unending evolution, too. The best thing to do is keep reading about all the changes, and make your voice heard if you can so that the more intrusive capabilities are headed off at the pass. Web Design for Wide Displays and Cross-Browser Support Clearly, cross-platform, cross-browser and wide-display compatibility are hugely important. If you design Web sites, or want to know how it's done so you can properly oversee a designer's work, a few key concepts and some simple techniques will help a lot. You can keep your site looking good "in all the right places" with the help of this article, and continuing efforts on your part to keep up with Web standards and best practices. Here's how! A Beginner's Guide to Web Hosting If you don't know about hosting now, you will have the basics down in a few minutes by reading this article, which is strictly a beginner's guide to Web hosting. There are actually just three steps to take. You need to pick a domain name and get it registered, you need an application (free or pricey) to create the pages and, finally, you need a hosting firm to put it all on computers called servers. These computers will literally serve your content up on the World Wide Web for people to see. Why Flash Websites Are Not SEO-Friendly (Yet) It was in June 2008 that the Google Webmaster's blog announced that Googlebot was able to extract links and text content from Flash files. The fact is, there is now some limited functionality to the Googlebot Flash-reading program, but many observers believe the firm overpromised and underdelivered. How Do I Set Up an E-Commerce Site? When you set up your e-commerce site, or add that functionality to your existing site, you need to keep a number of basic considerations in mind. The best idea, of course, is to proceed deliberately, with a well-thought-out plan, while leaving yourself sufficient flexibility to make adjustments along the way as you learn more about e-commerce. What Hosting Package Do I Need? With every passing day (or nanosecond, it seems) the options available for hosting your own Web site increase dramatically. Storage space and traffic loads used to be much more important to control, what with the cost of servers, hard drives, broadband access and the like. Now it is not uncommon for even low-priced plans to have unlimited space and bandwidth. 10 Crucial SEO Considerations for Designing Your Web Site Getting your site to the top of the search engine results pages is a work in progress and always will be. It was not that long ago that all the optimization most people did was filling in a few meta tags while building a site. Today the list of SEO considerations for designing your Web site is a lot longer. While there are many items and aspects to good SEO, there are 10 major considerations that you should think through when designing your site from the start. A Basic Overview to Creating Content for Your Web Site In a nutshell, content is supposed to offer value to the site visitors, and it is to these people that it must be directed. This means you need to have a handle on the type of visitors your site attracts (or is supposed to). The readers want good information that is usable, that relates well to what they were searching for, whether it's news, education, entertainment or research data. The first of the bottom line basic requirements is that the content must be considered immediately relevant and useful. Content Is King. From the SEO experts to the marketing departments, the focus is on creating, and continuing to modify, site content. Using Social Media and Networking to Promote Your Web Site or Business Any effective business marketing strategy involves reaching your audience -- clients, customers, residents, donors, members, etc. -- as well as your potential audience, right where they live, work and play. Since the advent of the Internet, of course, e-mail, Web sites and blogs have become important parts of the communications strategies of businesses both large and small, even more so since 2006 with the huge growth of "social networking" and "social media." Why Flash Websites Are Hard to SEO Flash pages have little textual content. As numerous pundits noted when word spread in 2008 and 2009 about Google’s work on Flash indexing, the vast majority of Flash content is not composed primarily of words. It is built with video, images and animation, and no details about any of those will find their way into search results with this new approach. Google’s new Flash algorithms still extract only text and links, leaving everything else looking like the same old black box. Why Web Design is Not SEO No matter how clear designers and Web-related firms try to make it, some people think that just getting a Web site, particularly if it's from a company that also does Search Engine Optimization (SEO), means a free lifetime supply of Google hits. This reveals an amazing lack of knowledge about the process. Making a site "findable" by these search engines is an entirely different matter than undertaking a comprehensive SEO plan. Why Your Website Should Be W3C Compliant As XHTML and CSS capabilities have improved, it has become easier to create Web pages that are attractive as well as compliant with current standards. Are there benefits to standards-based redesigns? Are there good reasons why your Web site should be W3C compliant? What is RSS? An XML-based format used in many different ways to distribute many kinds of content, its initial (and still most widespread) use is as a news headline provider. Anyone who wants to share their Web site content with others can create RSS documents and register with an RSS "publisher," and that content is expressly provided for others to use on other sites. How Will Web 3.0 Affect My Existing Web 2.0 Site? The transition from Web 2.0 to Web 3.0 in terms of usefulness and value is going to be quite dramatic. It has the potential to affect how businesses operate, communicate and serve their customers. Backward compatibility is pretty much a given with this technology, although many individuals and companies will certainly want to add new functionalities if they improve the sites in some way. Create Your Own YouTube Brand Creating a YouTube brand is a fairly straightforward process that, when accomplished successfully can have a major impact on the way you do business. Indeed, there are probably thousands of websites that can be leveraged for creating your own brand but few of these have the credibility, reach, and impact of YouTube. Collecting Valuable Information using Social Media Certainly everybody understands that social media has become a very important public relations and advertising tool. In fact, one of the most powerful advantages of using social media is the ability it provides with regards to monitoring your brand. You can use search engines in Twitter or Facebook to find how many times your company has been mentioned. If you want more specific feedback, you have to get more proactive. Social media can be used to gather specific information from clients or po

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