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Gabriel Adams's Articles in DIRECT RESPONSE

  • Using Direct Mail To Effectively Build Your Business
    Direct mail is often neglected by many businesses, in favor of email. But direct mail is still a powerful marketing method – one that you can use with great results in your business.

    Contrary to what some businesses owners believe, direct mail still gets opened and read. According to the Direct Mail Information Service, 67% of direct mail is opened, and 45% is both opened and read. Email cannot begin to match those rates.

    The Direct Mail Information Service also offers ...
  • Direct Mailing: Is It Still Effective?
    Direct mail, or marketing by snail mail, is an oft forgotten marketing method – after all, email is quicker, easier, and much less expensive. There are many businesses that now use email exclusively, and do not use snail mail for marketing purposes.

    But I believe that these businesses are missing out on a piece of their pie. Actually, they are leaving a piece of their pie for other marketers (ones who use direct mail) to pick up.

    DMIS, or the Direct Mail Information Ser...


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