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Dina Giolitto's Articles


Article Writing (1)	E-mail Marketing (2)
Affiliate Promotions (1)	Special Events (2)
Software Tools (1)	Call-to-Action (1)
Blogging (1)	Forums & Discussion Lists (1)
Ezines & Newsletters (1)	Search Engine Optimization (1)
Tactics (3)	Strategy (2)
Copy (1)	SMALL BUSINESS START-UPS (1)
COPYWRITING (1)	INTERNET MARKETING (1)
ADVERTISING (5)

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Are You Content with Ryze? Leverage that Gold Membership & Make the Most of Your Online Networking So you joined Ryze thinking that there would be opportunities knocking around every corner? And yet every time you unleash your best sales pitch, someone slaps you in the mouth. Wasn't this supposed to be for business networking? Instead, everyone's just milling around and you're having no luck. Are You Content With the Quality of Your Ezine? How to Send HTML-Formatted Emails in Outlook Express How many times has this happened to you: you've been slaving over that email newsletter for hours, perfecting the tables, checking and rechecking the copy, tweaking image files. You're finally ready to send, hooray! You take a deep breath, click... and what happens? Your email newsletter goes out to thousands of people looking like crap! WHY? There was a problem with the images being read. It's enough to drive a marketer over the edge... Are You Content With Your Affiliates? Make Selling a Snap With This Simple Plan for Success We all try to give our affiliates the benefit of the doubt, thinking they'll willingly write up a gleaming review of our product and pitch it to millions. But the truth is, your affiliates have better things to do than create your copy. Are You Content With Your Blog Content? Avoid the 5 Blog Bloopers that Will KILL Your Credibility So everybody's bloggin', but what makes one web marketer's blog a hotbed of marketer activity and massive sale converter... while another blog just sits there collecting hits but getting no real business? Check the Five Bloggin' Bloopers that will kill your credibility and drive business right into the other guy's lap... then avoid them like the plague! Are You Content With Your Branding? 5 Simple Techniques to Make Your Website a Household Name The best brander I've ever come across on the web wasn't even trying to sell anything. Lance Winslow, die-hard article-writer and EzineArticles.com fan, gave me a swift kick in the right direction with his latest "accidental" strategic article campaign. Thanks to Lance's brilliance, I was reminded of what you and I both NEED to do to build a powerful online presence. Are You Content With Your Content? Following are Five Immediate Changes You Can Make to Drive Traffic and Sales Through the Roof! 1. Put More Oomph in Your Articles. Don't tell the reader what he "could" do; tell him what he MUST do! Which of these sounds more dynamic to you: great copy, or brilliant copy? Speak in an authoritative tone, and you will be regarded as an authority. Go bookmark Thesaurus.com in your favorites folder right now. You NEED power words to make your copy pop! Are You Content With Your Conversion Rate? The #1 Reason Why Your Web Content Isn't Bringing Sales The sole most important reason why you aren't converting sales is this: your credibility isn't cutting it. Why is that? Because your articles are not providing hands-on tricks, tactics, secrets and strategies that your customers are dying to get their meaty paws on. Are You Content With Your Daily Output? 3 Critical Changes That Will Triple Your Production Rate I'm an internet marketer just like you are, so I know how crazy things can get. Trying trying trying for better page rank, all the time. Emails flying in from everywhere and you just can't keep up. Juicy network posts distracting you again. Server trouble, client rush jobs... and uhh... what was it that you had planned to do today? Following are Five Critical Steps You Can Take Right Now to get on the path to better productivity, laser-focused marketing and more PROFIT. Are You Content With Your E-Book Content? Five Improvements That Will Hook Your Readers Planning to offer free e-books to your email subscriber list? Here are five ways to be sure that e-book gets saved to their desktop as opposed to getting tossed into the Recycle Bin. Are You Content With Your Headlines? 5 Ways to Beef Up Your Article Title for Maximum Clickability You clicked on this article, and now you're diving right in for a hearty read. Why'd you do that? Because I sucked you in with my "direct markety" headline. Now, before you go running away in defiance of being manipulated, know that this is a trick you can use on YOUR articles to get other people to read them and hear what you have to say. Here are Five Sneaky Maneuvers you can pull to stand out in the article crowd, get noticed and keep those clicks coming. Are You Content With Your Holiday Promos? Five Simple Ways to Go on a Giving Spree this December Marketing Gift Idea 1: Give Your Subscribers a Free E-Book. People make e-books seem much more difficult than they are. If you can write articles, do this. Set your mind to the task, write five short ones right now and pop the text into one file. Add an attractive cover, a short cover letter, your logo, copyright and contact email. Save as a PDF, upload to your server and create an email that links to the pdf so your readers can download. That's all there is to it! Are You Content With Your Holiday Promos? Put Some Jingle in Your Pocket While Playing Santa Ahh, the holidays... festive and fun, but frantic. With all this Christmas Chaos, Hannukkah Hoopla and Kwaanzaa Craziness, who has time to notice what you're up to? Well, lots of people, if you market your message in just the right way. Are You Content With Your Marketing Campaign? Nine Steps to the Ultimate Selling Plan Are you content with YOUR marketing campaign? Or... let me guess. You don't even HAVE one yet? Shame, shame, freelancer friend! Your marketing campaign is crucial to the future success of your business. A campaign is a specific plan of action that includes the following: Are You Content With Your Newsletter Open Rate? Step it Up with 5 No-Fail Ezine Creation Tips Five hundred subscribers sounds pretty good for a newbie marketer, right? Oh, but what if only 200 are actually opening your mail? You've got to come up with solutions that really work, or the painstaking work you do on your newsletter is all for naught. "Step it up" for a major improvement in open rate... with these five no-fail email newsletter tips! Are You Content With Your Output? 5 F*REE Tools You MUST Master Before Graduating to Guru Tell me you haven't ever had THIS thought: "I want to build a mailing list for my website, but I don't know how..." Or how about, "There's a glaring mistake on my home page, but my web designer is nowhere to be found!" Instead of being at the mercy of your own incapability, graduate to Self-Sufficient Web Guru. Master these handy free (or nearly free) downloadable web content tools, and you'll be up to speed and fully functional in no time. Are You Content With Your Page Views? Learn the SEO Secrets of how to Turbo Boost Your Traffic! Oh my gosh, you built a website, you took so much time and effort... but barely anyone's visiting. WHY is that? It could be because you have yet to Turbo Boost your site for more page views and increased rank with the top search engines like Google, Yahoo and AskJeeves.com. Following are Five Tried and Tested Techniques that Really Work to Drastically Improve your SE positioning. Try them and experience the difference firsthand. Are You Content With Your Professional Profile? Five Ways to Buff Your Web Guru Shine If you want to make people buy from you, you have got to start looking ultra-professional. Ever see a sales page featuring testimonials from goofy looking dudes with messy hair and scrappy tee shirts? Would you buy from these people? Hell, no! Check these five ways to Buff Your Web Guru Shine so People Will Pay You The Fees You Deserve. Are You Content With Your Web Articles? 5 Ways to Dominate Your Niche With Copy that Rocks Web articles - they're immensely popular these days, for the simple reason that you can broadcast your name and URL all over the web with them. Trouble is, everybody's doing it... and that means major competition in ALL categories! So the question is: How will you keep your reader focused on YOUR article and not the other guy's? Read on for Killer Article-Writing Secrets that Will Bump You Up on the Popularity Charts! Are You Content With Your Web Content? Five Major Website Improvements to Get You More Traffic 1. Killer Homepage Copy. Your homepage is THE sole determinant in how much traffic you bring in. If your visitors can closely identify with the emotion conveyed in your copy, they'll mentally "bond" with you and be more likely to click through to your other web pages. If your copy isn't doing the job, bring in a professional who will. Event Marketing: Five Ways to Psyche Yourself Up for a Blowout Mass Promotion on the Web So you'd like to run an online promotion, maybe a Carnival of Knowledge, Who's Who in the World of Esteemed Marketers, World Cuisine Day, or some other such blitz. The point of course, is to position yourself as someone of authority in your niche, and to appeal to those who fall into your category to join the fun and help promote the grand event. Your ultimate, though somewhat cloaked goal in all this: gain new subscribers, convert to paying customers. Event Marketing: Five Ways to Rally Your Support Team to Ultimate Success One morning, you woke up and realized that you were creating an online marketing bonanza, and that by some miracle a group of people were following along with the plan. Not bad, for an ordinary human! But then just when you were getting comfortable with the idea, you found out that you still have to work for the respect. Suddenly a handful of your followers dropped out of the cheering section just like that... and still others began resisting your suggestions to move the agenda forward. Event Promotions: the Art of Writing Great Copy to Blast Out Your Supporters Often, online event promotions take on a "frenzied" quality, and that's because most events require a short burst of energy to hit the public with just the right timing. You may have astutely picked up that those who take charge of network group events develop an exclamatory quality to their communication which can actually be quite unnerving to those of us who don't care to be hurried and hassled along. Help, My Inbox is a Flood Zone! Online Event Planning and Strategic Email Response The idea of starting your own online event seemed harmless enough. You though, oh, I'll just create a little website where computer geeks can have an online Technology Convention, or Animal Lovers can have a Pet Parade, or Donut Officials can swap recipes at the Donut Hole, or... (fill in your own idea and niche market here). How to Ditch a "Nasty Nellie Olsen" Who's Sabotaging Your Online Event... Gracefully! So you decided to throw one of those "virtual bashes" to gain you prestige and prominence in your niche... and everyone's being helpful and cooperative, how fantastic! Oh, except that one problem child, she's calling, she's emailing, she wants you to explain it all over again, she wants attention, she wants you to bend the rules for her... but what's she offering in exchange? Nothing that you need or desire! Yes, there's always the Nellie Olsen of the bunch, tossing those curls, stamping those.. How to Generate Mass Traffic to an Online Event in Record Time If you want to kick off a new online holiday or event, you'll need to do it with a Big Bang. Make your entrance, and then keep the momentum going by cattle-driving traffic and human interest to the source. Yes, cattle-driving! You need to climb on that imaginary horse and start corralling people in! Everyone on the web is highly distracted, even your best buddies. Help them notice you, remember you, and get your name out into mass circulation. Make it fun, and don't forget to have fun yourself. What is Event Marketing and How Can it Secure You a Power Position in Your Niche? If you're not exactly sure what event marketing is, think of Earth Day, the Renaissance Faire, Woodstock, Shop Rite's Can-Can Sale, President's Weekend at Macy's... and let's not forget Valentine's Day, that "Hallmark Holiday" disguised as a day of Love but really meant to boost candy, card, dinner and gift sales.

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