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Dina Giolitto's Articles in ADVERTISING

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How to Generate Mass Traffic to an Online Event in Record Time If you want to kick off a new online holiday or event, you'll need to do it with a Big Bang. Make your entrance, and then keep the momentum going by cattle-driving traffic and human interest to the source. Yes, cattle-driving! You need to climb on that imaginary horse and start corralling people in! Everyone on the web is highly distracted, even your best buddies. Help them notice you, remember you, and get your name out into mass circulation. Make it fun, and don't forget to have fun yourself. How to Ditch a "Nasty Nellie Olsen" Who's Sabotaging Your Online Event... Gracefully! So you decided to throw one of those "virtual bashes" to gain you prestige and prominence in your niche... and everyone's being helpful and cooperative, how fantastic! Oh, except that one problem child, she's calling, she's emailing, she wants you to explain it all over again, she wants attention, she wants you to bend the rules for her... but what's she offering in exchange? Nothing that you need or desire! Yes, there's always the Nellie Olsen of the bunch, tossing those curls, stamping those.. Are You Content With Your Holiday Promos? Put Some Jingle in Your Pocket While Playing Santa Ahh, the holidays... festive and fun, but frantic. With all this Christmas Chaos, Hannukkah Hoopla and Kwaanzaa Craziness, who has time to notice what you're up to? Well, lots of people, if you market your message in just the right way. Are You Content With Your Web Content? Five Major Website Improvements to Get You More Traffic 1. Killer Homepage Copy. Your homepage is THE sole determinant in how much traffic you bring in. If your visitors can closely identify with the emotion conveyed in your copy, they'll mentally "bond" with you and be more likely to click through to your other web pages. If your copy isn't doing the job, bring in a professional who will. Are You Content With Your Content? Following are Five Immediate Changes You Can Make to Drive Traffic and Sales Through the Roof! 1. Put More Oomph in Your Articles. Don't tell the reader what he "could" do; tell him what he MUST do! Which of these sounds more dynamic to you: great copy, or brilliant copy? Speak in an authoritative tone, and you will be regarded as an authority. Go bookmark Thesaurus.com in your favorites folder right now. You NEED power words to make your copy pop!

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