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Diana Ratliff's Articles in Print

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  • Do You Need An Address On Your Business Card?
    Is it essential to put your physical, "snail mail" address on a business card? Some very experienced networkers insist that a physical address is necessary on a business card, usually because it makes it easier to mail a brochure or follow up letter after meeting someone.

    That's true, but beside the point, in my opinion. Here's what I think.

    With so little space available on a standard-sized card, every graphic or line of text you include must be carefully chosen. There...
  • How To Know If Your Business Card Stinks
    If your business card isn’t doing what it’s supposed to do – helping the receiver remember you in a desirable way, leaving behind a strong, positive impression of you, your company and your product or service – then it’s a failure. It stinks.

    And if you’re reading this article, it probably does. Stink, that is.

    Wonder how can I make that prediction, without ever having seen your business card?

    Two reasons.

    First reason. People keep business cards that have value —...
  • Sorry, But I'm Throwing Away Your Business Card
    Hey, there’s a business card on my desk… better follow up on it.

    Hmmm, should I address you as Sir or Ma’am?

    I see from the card that your name is Pat Smith. But is that Patricia or Patrick? I’m afraid I don’t know how to ask for you, and I’d really hate to look foolish and ask for “Ms." Pat Smith if it’s supposed to be “Mr." Pat Smith… and I don’t see any kind of photo on your business card, which would help.

    Bet you expected me to remember you, didn’t you? I know, ...
 
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