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Denise Wakeman's Articles

  • Pitching Bloggers: 10 Things That Make Bloggers Angry
    If you have a product, book or service you want people to know about, pitch bloggers!. They know how to create buzz, especially about cutting-edge stuff. Bloggers pride themselves on knowing who is doing what, and love to be first to post about new ideas, products and events.

    In fact, some publicists and PR professionals are now going straight to bloggers instead of to journalists for creating media attention. Several books were launched into best seller status before they...
  • What You Need To Know: Can-Spam Laws
    Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws.

    Smart online marketers use "permission" marketing: you invite potential customers to join your email list, and offer a newsletter, a special report, or a sequential series of messages to form an e-course. The recipient "opts-in" to the list by replying to an invitation and subscribing. By "opting in", your subscriber is telling you it's OK to send email. They've given you perm...
  • MySpace: A Viable Marketing Tool?
    MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about.

    Marlon calls it "...a 'secret' networking method the people on the inside are using."

    Being the active experimenter that I am, once I got started, I couldn't stay away from MySpace, setting up my profile, posting on my blog, adding events to the public...

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